“Chris has a unique ability to apply industry expertise and big business experience in a practical and professional manner at all levels to achieve meaningful outcomes for business operators.”

Mark McKellar President
Simplot Food Group


Welcome to FoodServeX, a specialist consultancy based in Melbourne, Australia. We are focused on providing independent advice to FMCG manufacturers and suppliers to help grow their business in the out of home channel.

We deliver successful outcomes by working with clients to identify opportunities (including performance gaps and new business) and working with their people to take advantage of these opportunities.

Working alongside key client employees increases the intellectual capital of the organization, and ensures that ownership of the improvements lies within the business.

Are you missing out?

The out of home channel represents 37% of the total food and non-alcoholic beverage market in Australia. It’s an industry worth over $18 billion per annum, servicing in excess of 100,000 outlets. With a correctly executed strategy, the out of home channel presents opportunities for manufacturers and suppliers to sell more product, at better margins, growing profit and optimising returns on investment.

Over recent years, as a result of intense competition, barriers to entry to the retail market have increased, whilst profit margins have decreased. However, changes in channel dynamics, demographics and lifestyle trends have resulted in significant growth in the out of home channel.

The out of home market channel is forecast to grow at a significantly faster rate than the retail channel over the next five years.

Identify. Optimise. Innovate.

The out of home channel in Australia provides a significant opportunity for FMCG manufacturers and suppliers to sell across multiple channels; to foodservice commercial, institutional and route customer segments including cafes, restaurants, Quick Service Restaurant chains, clubs, hotels, independent fast food outlets, petrol/convenience and catering businesses. Buy-in products are required by hospitals, military, correctional facilities and the growing aged care sector. Opportunities exist in contract packing and third party outsourced manufacturing.

Navigating the route to market to out of home buyers, and managing the logistical complexities of the channel requires a different strategy to selling to retailers.

Led by industry expert, Chris Catchlove, FoodServeX consultants have the expertise and contacts to help you identify opportunities, optimise return on existing products and resources, and innovate to create profitable new product and commercial opportunities.

Contact us for a confidential chat to discuss how we can assist your business.