FoodServeX is unique - it specialises in the Australian Out of Home channel sectors providing the following expertise:

• Strategy Execution
• Whole of Business Alignment
• Sales and Marketing Development
• Market Intelligence
• Supply Chain Initiatives
• Operational Solutions

These critical elements can be applied to a diverse range of large and small FMCG organisations.

We partner our clients to deliver:

• Superior returns on investment
• Cost effective innovative solutions across all business functions
• Sustainable growth

We are proud members of the Foodservice Industry Association (FIA) and the Foodservice Suppliers Association Australia (FSAA)

FoodserveX has positioned itself to be a major strategic player in supporting Out of Home channel businesses to take advantage of the rapid change in the sector which far outstrips the traditional supermarket channel.

Through FoodserveX leading industry businesses have significant opportunities to tap into the increasing growth and diversity of the sector.

The Out of Home Channel is:

• Highly competitive
• Complex in its structure
• Diversified in the markets it serves
• Information poor
• Unique in its need to deliver profitability and sustainable returns

FoodserveX is geared to meet these challenges together with its client base. FoodserveX has the experience to drill home success pathways in:

• New Business growth
• Product development
• Process innovation
• Market Intelligence
• Cost management
• Supply chain integration
• Strategic Alignment
• Optimal People performance and Business structure

FoodserveX stands alone in its ability to provide in-depth knowledge of this vibrant industry grouping. It has the expertise to forge ahead of market trends thus providing its client base with a winning edge.

Customer Channels
Foodservice, Retail, Route, HORECA, Petrol & Convenience, Seafood Trading, Mass Merchants, Specialty Retail.

Customer Segments
Distributors, Wholesalers, QSR, National Accounts Independent Retail, Specialty channels and End-Users.

Product Categories
Across multiple Food & Beverage products - Frozen/Chilled/Dry /Ambient/Shelf-Stable/Fresh

Client Profiles

• Large and SME FMCG Manufacturers/Suppliers
• Start Up Manufacturers/Suppliers
• Foodservice Distributors
• Specialty Suppliers andWholesalers
• Non Supermarket Retailers

It is all about building 'business value' and FoodserveX prides itself in being:

• First to structure change
• First to help deliver new product
• First to target new markets
• First to add value to sales

This is done within client strategic objectives and resource availability.

The Out of Home Channel in Australia has a unique set of prerequisites and issues facing its current structure. Companies are often:

• Resource constrained
• Lacking expertise in a rapidly changing industry
• Information poor

FoodserveX is structured to understand the needs, process business outcomes and manage their consultancy assignments in a complementary fashion. It is about working side by side.

We identify opportunities and issues and we generate the kind of outcomes a client seeks.
We are an integrated advisory consultancy business able to help develop a 'whole of business' precision outcome across interlocking functions which become more and more relevant as this industry matures and reaches for new heights.

An important aspect of our work is that it is never open-ended – we bring results in on time and on budget.

Principal - Chris Catchlove

Chris Catchlove is a specialist advisor, business consultant, facilitator and project manager. He has over 30 years' experience in management and consulting for SME and Large FMCG Food and Beverage organisations in Australia with particular expertise in the Out of Home channels.

Chris' leadership abilities and results focused style combined with strong commercial acumen, customer focused strategic planning experience , project management expertise and communication skills is supported by a track record of delivering superior commercial results in complex and highly competitive scenarios.

Leadership experience includes senior executive sales and marketing roles with leading "blue chip" Australian FMCG organisations and the successful completion of a diverse range of high level consultancy projects across multiple business functions and within the Australian FMCG channel.

Organisations include Simplot Australia, Manassen Foods, Pacific Brands Food Group, Petersville Group, Cadbury Schweppes, Unilever Australia, Dilmah Australia, Boundary Bend and Smith & Nephew.

Our specialist expertise is in the Australian Out of Home channels supported by a track record of commercial success across multiple business disciplines in diversified and complex product, customer and channel scenarios.

FoodserveX industry knowledge and business experience is the key to us providing service expertise for our clients to assist them in optimising their Out of Home growth opportunities through the development of identified Key Business Drivers aligned to client strategic objectives.

Key Areas of service expertise

1. Innovation Strategy and New Product Development
2. New Business – Channel and Customer Growth optimisation
3. Profit Improvement, cost reductions and whole of business process alignment
4. Information gathering ,market intelligence and customer insight analysis – the key for effective decision making, reducing risks and meeting compliance obligations

We help our clients through the services provided to identify "unfulfilled opportunities" and "performance gaps"

Strategy development and implementation

Sales & Operations Planning

Identify New Business and "best way forward"

Market Entry Analysis and "Go to market" strategy development

Evaluate "best fit" sales and distribution options

Optimise Pricing, Promotional Spend and Trading Terms

Customer Relationship Management and Negotiations

Market Segmentation analysis and alignment

Multi-function performance tracking

Organisational Effectiveness analysis and Structure optimisation

Customer Service satisfaction and performance audits

Foodservex Pty. Ltd.
PO Box 110 Glen Iris
VIC Australia 3146

Phone: +61 3 98228829
Fax: +61 3 98228839

Enquiry Form

BIG Consulting is the Sales Effectiveness arm of the Business Improvement Group.
For the last 15 years we have been working with the leading FMCG and Foodservice players in the Australasian and Asian markets to dramatically improve sales outcomes.

BIG works closely with manufacturers, wholesalers, suppliers and retailers to identify and improve sales results via Targeted Assessments, Consultancy and Training services. We have industry specific solutions for FMCG and Foodservice applications.

Our unique 4S Improvement methodology  shapes how we can lift your sales:

• Aligning the business to a clear sales strategy
• Organising your resources into efficient structures to execute your strategy
• Equipping your management and front line teams with tailored selling systems
• Developing your sales capability at all levels of the sales force

For more information and a no obligation discussion, please contact Simon Dethridge on
0411 860 918 or
simon.dethridge@bigconsult.com.au or simply visit www.bigconsult.com.au