Welcome to FoodServeX, a unique consultancy based in Melbourne, Australia. We are focused on providing independent advice to FMCG manufacturers, distributors and suppliers to help grow their business in the away from home channel.

We have delivered successful outcomes by working with clients to identify opportunities and risks, working with their people to grow share, revenue and profit.

We work with clients to increase the intellectual capital of the organisation, and ensure that ownership of the improvements are retained within the business.

Are you missing out?

The away from home channel represents 37% of the total food and non-alcoholic beverage market in Australia. It’s an industry worth over $18 billion per annum, servicing in excess of 100,000 outlets.

The market is becoming increasingly fragmented, as a result of intense competition.  New players and private label growth barriers to entry to the retail market have increased, whilst profit margins have decreased. However, changes in channel dynamics, demographics and lifestyle trends have resulted in emerging opportunities for significant growth in the away from home channel.

The away from home market channel is forecast to grow at a significantly faster rate than the retail channel over the next five years.

With a correctly executed strategy, the away from home channel represents significant opportunities for manufacturers, distributors and suppliers to sell more product, at better margins, growing profit and optimising returns on investment.

Identify. Optimise. Innovate.

The away from home channel in Australia provides a significant opportunity for FMCG manufacturers and suppliers to sell across multiple channels; to foodservice commercial, institutional and route customer segments including cafes, restaurants, Quick Service Restaurant chains, clubs, hotels, independent fast food outlets, petrol/convenience and catering businesses. Buy-in products are required by hospitals, military, correctional facilities and the growing health and aged care sector. Opportunities also exist in contract packing and third party outsourced manufacturing.

Navigating the route to market to away from home buyers, and managing the logistical complexities of the channel requires a different strategy to selling to retailers.

Led by industry expert, Chris Catchlove, FoodServeX has the expertise and contacts to help you identify opportunities, optimise return on existing products and resources, and innovate to create profitable new product and commercial opportunities.

Contact us for a confidential chat to discuss how we can assist your business.


“Chris has a unique ability to apply industry expertise and big business experience in a practical and professional manner at all levels to achieve meaningful outcomes for business operators.”

Mark McKellar President
Simplot Food Group